griffin.ro griffin.ro

Tomi – Social Media

Tomi Social Media Tomi’s digital communication is built around one simple idea: making taste feel entertaining.From product launches and seasonal campaigns to always-on content, Griffin develops and manages the brand’s entire social media presence, shaping a playful and distinctive tone of voice across platforms. Our role covers both creative communication and media, allowing strategy, content… Read More

Textar Interactive App

Textar Interactive Puzzle App Client: TextarConcept, UX/UI design: Griffin Advertising For Textar’s international trade fair presence, we created a multilingual interactive puzzle app designed to turn brand storytelling into a hands-on experience. Displayed on a large touchscreen inside the Textar booth, the app invited visitors to match each story with the correct visual and complete… Read More

Antrefrig – Social Media

Antrefrig Social Media For several years, Griffin Advertising has led Antrefrig’s social media communication, concept, visuals, and copy, turning it into one of the brand’s most important channels. Social became the place where Antrefrig’s personality was built: the blue pig “troll,” smart and sarcastic, with punchy wordplay and a bold, unmistakable voice rooted in “#FICAT… Read More

Rise of the Fries & Shaorma Show

One Flavor. Every Touchpoint. Rise of the Fries and Shaorma Show started with a simple idea: turning everyday comfort food into something worth craving. A bold flavor experience built around Tomi's Gustul Bombă platform. Our role was to make that idea feel consistent wherever people met the brand. From packaging and product visuals to retail… Read More

Bunatati de la Bunica – Zestrea

Bunatati de la Bunica - Zestrea A documentary project filled with taste and nostalgia. The Zestrea campaign was born from the client’s idea to celebrate Romania’s culinary heritage through the stories of grandmothers from six regions of the country. Griffin contributed by developing the packaging design, website, POSM materials, event kits, and digital communication assets,… Read More

KFTL – Dai cu Tomi, dai bine!

#KFTL - Dai cu Tomi, dai bine! #KFTL is a Tomi campaign launched in March and dedicated to women, featuring three successful female brand ambassadors. Building on Orkla’s campaign concept and the key visual developed by Carioca Studio, we translated the platform into a cohesive in-store POSM family: a strong pallet display, slim floorstands for… Read More

Via Profi – Stergem traditia de praf

Client: Profi RomaniaProject Owner: Goldfish ProjectCreative Agency: Griffin AdvertisingProduction House: Studioset Production Via Profi is a platform built around the idea that Romanian traditions deserve a second look, a chance to be seen with fresh eyes. Under the headline “Ștergem tradiția de praf” (“We dust off tradition”), the campaign encourages people to rediscover authentic local… Read More

Antrefrig Junior

It’s all OK. Just be yourself. Antrefrig Junior is a pate specially created for kids: clean recipe, no additives, and a friendly taste that fits into every little explorer’s day. To bring this to life, we built a colorful and playful world around the blue pig character, designed in 3D by Frame Breed Studio.Each product… Read More