Tomi Social Media

Tomi’s digital communication is built around one simple idea: making taste feel entertaining.
From product launches and seasonal campaigns to always-on content, Griffin develops and manages the brand’s entire social media presence, shaping a playful and distinctive tone of voice across platforms.

Our role covers both creative communication and media, allowing strategy, content and distribution to work together as part of the same system. From campaign concepts and visual storytelling to community-focused content, every piece is designed to keep the Tomi universe consistent, relevant and full of personality.

Over time, the brand’s digital presence has grown into an energetic mix of food culture, humor, street-food inspiration and product storytelling, helping Tomi stay connected to new generations of consumers.