Bunatati de la Bunica – Zestrea

A documentary project filled with taste and nostalgia.

The Zestrea campaign was born from the client’s idea to celebrate Romania’s culinary heritage through the stories of grandmothers from six regions of the country.

Griffin contributed by developing the packaging design, website, POSM materials, event kits, and digital communication assets, including digital media.

We translated the warmth, authenticity, and emotion of the concept into a coherent visual universe that connected all touchpoints of the campaign.

The documentary films directed by Răzvan Sima, beautifully captured the heart of Bunătăți de la Bunica.