Client: Profi Romania
Project Owner: Goldfish Project
Creative Agency: Griffin Advertising
Production House: Studioset Production

Via Profi is a platform built around the idea that Romanian traditions deserve a second look, a chance to be seen with fresh eyes.

Under the headline “Ștergem tradiția de praf” (“We dust off tradition”), the campaign encourages people to rediscover authentic local food and the artisans who keep traditional recipes alive.

It’s about taking the first steps toward bringing Romanian taste and craft back into today’s culture with warmth, honesty, and curiosity.

The campaign extended across TV, PR, digital, print, OOH, and live events, with Griffin Advertising responsible for the creative concept and creative execution.