Antrefrig Social Media

For several years, Griffin Advertising has led Antrefrig’s social media communication, concept, visuals, and copy, turning it into one of the brand’s most important channels. Social became the place where Antrefrig’s personality was built: the blue pig “troll,” smart and sarcastic, with punchy wordplay and a bold, unmistakable voice rooted in “#FICAT #VeryFicat.”