It’s all OK. Just be yourself.

Antrefrig Junior is a pate specially created for kids: clean recipe, no additives, and a friendly taste that fits into every little explorer’s day.

To bring this to life, we built a colorful and playful world around the blue pig character, designed in 3D by Frame Breed Studio.
Each product variant represents a different mood or personality. “Timid & Curajos”, “Plictisit & Curios”, “Serios & Zâmbăreț” , showing that every emotion is natural and worth embracing.

The campaign message, “Oricum e OK. Contează să fii tu.”, encourages children (and parents alike) to accept change and self-expression with kindness and humor.

The full rollout included key visuals, print, OOH, Digital, naming, packaging design, and a full range of POSM materials that translated the same cheerful universe into the retail space.
Vivid colors, expressive typography, and the lovable pig hero turn every shelf into a small story about personality, play, and acceptance.

Client: Orkla Foods Romania
Brand: Antrefrig
Concept & Design: Griffin Advertising
3D Character Development: Framebreed
Packshots & POSM Visuals: Noua Pietre