#KFTL is a Tomi campaign launched in March and dedicated to women, featuring three successful female brand ambassadors. Building on Orkla’s campaign concept and the key visual developed by Carioca Studio, we translated the platform into a cohesive in-store POSM family: a strong pallet display, slim floorstands for tight retail spaces, a double-sided shelf/aisle divider solution, and a hero experiential unit inspired by gaming—combining a seating area, screen integration, and product shelving. Designed as a modular system, every execution follows the same visual codes and message, while adapting to different store formats and product mixes.

The in-store rollout was supported by a dedicated Facebook/Instagram/YouTube/TikTok plan. It extended the same #KFTL story online. The content mix included short videos and static posts. Each piece was built around the three ambassadors and their worlds (motorsport, gaming, kempo). Throughout the month, the tone and key message stayed consistent.