POSMs – griffin.ro

Tomi- Japonia

Tomi - Japonia The visual identity for TOMI Japonia takes inspiration from the energy and aesthetics of Japanese pop culture, mixing traditional motifs with modern comic-book dynamics.Bold characters, expressive lines, and contrasting colors define the campaign’s universe, bringing intensity and playfulness to the TOMI world. The compositions are vibrant and full of motion, using graphic… Read More

Pepsi mango

The in-store promotion for Pepsi Mango brings together the bold visual energy of the brand with a clean and structured design language.All POSM elements were developed within the Pepsi brand toolkit, respecting its dynamic shapes, contrasts, and color palette, while integrating the promotional layer in a natural, seamless way. The visual compositions maintain a strong… Read More

Naturli – The Plant-Based Corner

The Plant-Based Corner The Naturli’ in-store island was designed to bring the brand’s 100% plant-based promise to life in a warm and organic way. The structure combines natural textures of wood and ivy to create an inviting, eco-inspired atmosphere that visually reinforces the brand’s sustainability values. Beyond aesthetics, the island solves a key visibility and… Read More

Antrefrig Junior

It’s all OK. Just be yourself. Antrefrig Junior is a pate specially created for kids: clean recipe, no additives, and a friendly taste that fits into every little explorer’s day. To bring this to life, we built a colorful and playful world around the blue pig character, designed in 3D by Frame Breed Studio.Each product… Read More

Pepsi – For the love of it

For the love of it As part of Pepsi’s UEFA Champions League campaign, we designed an impactful in-store POSMs that brings the energy of football right into the retail space.Our goal was to solve a visibility and engagement challenge and we did it by integrating an open fridge directly into the island structure, creating a… Read More