The in-store promotion for Pepsi Mango brings together the bold visual energy of the brand with a clean and structured design language.
All POSM elements were developed within the Pepsi brand toolkit, respecting its dynamic shapes, contrasts, and color palette, while integrating the promotional layer in a natural, seamless way.

The visual compositions maintain a strong sense of rhythm and hierarchy, highlighting both the hero product and the prizes, chosen to echo the “Mango” identity through tone and texture.
From shelf displays to multi-faceted islands, every element was designed to ensure visibility, and impact in high-traffic retail spaces.

The result: a consistent, brand-faithful in-store universe where promotion and identity coexist effortlessly.