Tomi – Japonia

The visual identity for TOMI Japonia takes inspiration from the energy and aesthetics of Japanese pop culture, mixing traditional motifs with modern comic-book dynamics.
Bold characters, expressive lines, and contrasting colors define the campaign’s universe, bringing intensity and playfulness to the TOMI world.

The compositions are vibrant and full of motion, using graphic rhythm, dynamic framing, and strong contrasts to create an eye-catching, youthful impact.
For the in-store materials, we translated the idea into structural concepts inspired by Japanese architecture blending design and storytelling in a unified visual language.

The result is a colorful, energetic campaign that celebrates TOMI’s bold personality.