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LaMinut LUX

LaMinut LUX Packaging design LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions.… Read More

Rise of the Fries & Shaorma Show

One Flavor. Every Touchpoint. Rise of the Fries and Shaorma Show started with a simple idea: turning everyday comfort food into something worth craving. A bold flavor experience built around Tomi's Gustul Bombă platform. Our role was to make that idea feel consistent wherever people met the brand. From packaging and product visuals to retail… Read More

Ardealul – Comoara din Camara

Comoara din Camara For Ardealul, we translated the "Comoara din Cămară" (Treasure from the Pantry) idea into an in-store experience: a contemporary take on the traditional Romanian pantry, where heritage feels tangible and inviting. The POSM range is built to highlight authenticity and craft, while keeping execution practical for retail. We also delivered a packaging… Read More

Tomi – Japonia!

Tomi - Japonia! Packaging design Welcome to TOMI - Japonia, where courage meets flavor and taste hits like never before.Inspired by Japan’s bold spirit, TOMI brings three sauces that turn every bite into an adventure: Sriracha, Samurai  and Wasabi. Client: Orkla Foods RomaniaPackaging Design: Griffin Advertising3D Packshots & Rendering: Noua Pietre StudioIllustrations: two26 PART OF "JAPONIA!"… Read More

Bunatati de la Bunica – Zestrea

Bunatati de la Bunica - Zestrea A documentary project filled with taste and nostalgia. The Zestrea campaign was born from the client’s idea to celebrate Romania’s culinary heritage through the stories of grandmothers from six regions of the country. Griffin contributed by developing the packaging design, website, POSM materials, event kits, and digital communication assets,… Read More

Tomi – Party, Fiesta, Festival – Summer, Bottled

Summer, Bottled Some products are made for summer. Others bring summer with them. For Tomi's limited edition range, we created a packaging system inspired by the energy of the season. Vibrant colours, playful illustrations and distinctive personalities transform each bottle into more than a sauce—they become part of the experience. Every variant has its own… Read More

Antrefrig Junior

It’s all OK. Just be yourself. Antrefrig Junior is a pate specially created for kids: clean recipe, no additives, and a friendly taste that fits into every little explorer’s day. To bring this to life, we built a colorful and playful world around the blue pig character, designed in 3D by Frame Breed Studio.Each product… Read More

Tomi – Festival la tine acasa

The Festival la tine acasă range brings the flavor of a summer festival right into your kitchen. Each sauce represents a different taste you’d find at a street food event: smoky BBQ, cheesy nachos, or fresh tartar. The labels were designed as miniature worlds, with hand-drawn illustrations that capture the joy and energy of a… Read More