LaMinut LUX
Packaging design
LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly LaMinut.
Client: Orkla Foods Romania
Packaging Design: Griffin Advertising
3D Packshots & Rendering: Noua Pietre Studio
Concept and Naming: Orkla Foods Romania
PART OF LaMinut “Obisnuieste-te cu Luxul” campaign
The packaging was developed to support the product’s positioning within the “Get Used to Luxury” platform. Rather than presenting luxury as something exclusive, the design translates it into a familiar, approachable experience, bringing a more refined expression to an everyday category.
