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LaMinut – Social Media

LaMinut Social Media LaMinut's digital communication is deeply rooted in Romanian culture, where good food, barbecues and everyday humour naturally bring people together. Our approach builds on this familiar world, shaping a distinctive, playful voice that feels close to its audience. Griffin develops and manages LaMinut's social media communication, from always-on content and seasonal campaigns… Read More

The Bottle That Stole the Aisle

The Bottle That Stole the Aisle Turning Tomi's iconic bottle into a retail landmark. Some retail displays organize products. Others become part of the shopping experience. For Tomi, we designed a permanent end-cap built around the brand's most recognizable asset: its bottle. Instead of using it as a graphic element, we turned it into the… Read More

Profi – Suflet de Romania editia a 4-a 2026

Suflet de România Client: Profi RomaniaProject Owner: Goldfish ProjectCreative: Griffin AdvertisingIllustration: Valentin Petuhov For the fourth edition of Suflet de România, we developed the visual concept that brought the festival’s spirit to life. Built around an original illustration by Valentin Petuhov, the identity captures the atmosphere of the event at Domeniul Regal Săvârșin and celebrates… Read More

Tomi – A System, Not a Stand

A System, Not a Stand Most retail displays start with a shape. This one started with a module. The idea was simple: create a small set of elements that fit together naturally, support one another structurally and remain flexible enough to adapt to different campaigns over time. Instead of designing a stand and then finding… Read More

Tomi – Six Pallets. One Statement.

Six Pallets. One Statement. The most effective retail installations do two things at once: they capture attention and they earn space. Designed for Tomi, this permanent six-pallet structure was created to do exactly that. Large enough to become a destination within the store, the installation combines strong branding, portfolio visibility and shopper navigation into a… Read More

Tomi – Social Media

Tomi Social Media Tomi’s digital communication is built around one simple idea: making taste feel entertaining.From product launches and seasonal campaigns to always-on content, Griffin develops and manages the brand’s entire social media presence, shaping a playful and distinctive tone of voice across platforms. Our role covers both creative communication and media, allowing strategy, content… Read More

Antrefrig – Social Media

Antrefrig Social Media For several years, Griffin Advertising has led Antrefrig’s social media communication, concept, visuals, and copy, turning it into one of the brand’s most important channels. Social became the place where Antrefrig’s personality was built: the blue pig “troll,” smart and sarcastic, with punchy wordplay and a bold, unmistakable voice rooted in “#FICAT… Read More

Naturli – Breakfast powered by plants

Breakfast - Powered by plants To promote Naturli’s breakfast range, a scalable breakfast kit was designed as a functional brand experience: a compact sampling bar with a clean, contemporary aesthetic and smart retail engineering. The system balances visibility and usability through modular components, integrated storage, and flexible configurations, helping make plant-based choices feel simple, familiar,… Read More

Naturli – The Plant-Based Corner

The Plant-Based Corner The Naturli’ in-store island was designed to bring the brand’s 100% plant-based promise to life in a warm and organic way. The structure combines natural textures of wood and ivy to create an inviting, eco-inspired atmosphere that visually reinforces the brand’s sustainability values. Beyond aesthetics, the island solves a key visibility and… Read More

Via Profi – Stergem traditia de praf

Client: Profi RomaniaProject Owner: Goldfish ProjectCreative Agency: Griffin AdvertisingProduction House: Studioset Production Via Profi is a platform built around the idea that Romanian traditions deserve a second look, a chance to be seen with fresh eyes. Under the headline “Ștergem tradiția de praf” (“We dust off tradition”), the campaign encourages people to rediscover authentic local… Read More