LaMinut – Hai sa fie armonie de Sarbatori!

CONTEXT In recent years, following the pandemic, the war at the border, inflation, and tense elections, Romania has become deeply polarized. Traditionally, as Christmas approaches, LaMinut, the most beloved mustard brand in Romania, launches its holiday campaign. THE IDEA Because the barbecue is one of the few places where people from different social classes, usually… Read More

Pepsi mango

The in-store promotion for Pepsi Mango brings together the bold visual energy of the brand with a clean and structured design language.All POSM elements were developed within the Pepsi brand toolkit, respecting its dynamic shapes, contrasts, and color palette, while integrating the promotional layer in a natural, seamless way. The visual compositions maintain a strong… Read More

Naturli – The Plant-Based Corner

The Plant-Based Corner The Naturli’ in-store island was designed to bring the brand’s 100% plant-based promise to life in a warm and organic way. The structure combines natural textures of wood and ivy to create an inviting, eco-inspired atmosphere that visually reinforces the brand’s sustainability values. Beyond aesthetics, the island solves a key visibility and… Read More

Antrefrig Junior

It’s all OK. Just be yourself. Antrefrig Junior is a pate specially created for kids: clean recipe, no additives, and a friendly taste that fits into every little explorer’s day. To bring this to life, we built a colorful and playful world around the blue pig character, designed in 3D by Frame Breed Studio.Each product… Read More

Pepsi – For the love of it

For the love of it As part of Pepsi’s UEFA Champions League campaign, we designed an impactful in-store POSMs that brings the energy of football right into the retail space.Our goal was to solve a visibility and engagement challenge and we did it by integrating an open fridge directly into the island structure, creating a… Read More

Tomi – Festival la tine acasa

The Festival la tine acasă range brings the flavor of a summer festival right into your kitchen. Each sauce represents a different taste you’d find at a street food event: smoky BBQ, cheesy nachos, or fresh tartar. The labels were designed as miniature worlds, with hand-drawn illustrations that capture the joy and energy of a… Read More

Bunatati de la Bunica – Zestrea

Bunatati de la Bunica - Zestrea A documentary project filled with taste and nostalgia. The Zestrea campaign was born from the client’s idea to celebrate Romania’s culinary heritage through the stories of grandmothers from six regions of the country. Griffin contributed by developing the packaging design, website, POSM materials, event kits, and digital communication assets,… Read More