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The Bottle That Stole the Aisle

The Bottle That Stole the Aisle Turning Tomi's iconic bottle into a retail landmark. Some retail displays organize products. Others become part of the shopping experience. For Tomi, we designed a permanent end-cap built around the brand's most recognizable asset: its bottle. Instead of using it as a graphic element, we turned it into the… Read More

Tomi – A System, Not a Stand

A System, Not a Stand Most retail displays start with a shape. This one started with a module. The idea was simple: create a small set of elements that fit together naturally, support one another structurally and remain flexible enough to adapt to different campaigns over time. Instead of designing a stand and then finding… Read More

Tomi – Six Pallets. One Statement.

Six Pallets. One Statement. The most effective retail installations do two things at once: they capture attention and they earn space. Designed for Tomi, this permanent six-pallet structure was created to do exactly that. Large enough to become a destination within the store, the installation combines strong branding, portfolio visibility and shopper navigation into a… Read More

Textar Interactive App

Textar Interactive Puzzle App Client: TextarConcept, UX/UI design: Griffin Advertising For Textar’s international trade fair presence, we created a multilingual interactive puzzle app designed to turn brand storytelling into a hands-on experience. Displayed on a large touchscreen inside the Textar booth, the app invited visitors to match each story with the correct visual and complete… Read More

Rise of the Fries & Shaorma Show

One Flavor. Every Touchpoint. Rise of the Fries and Shaorma Show started with a simple idea: turning everyday comfort food into something worth craving. A bold flavor experience built around Tomi's Gustul Bombă platform. Our role was to make that idea feel consistent wherever people met the brand. From packaging and product visuals to retail… Read More

LaMinut – Hai sa fie armonie de Sarbatori!

CONTEXT In recent years, following the pandemic, the war at the border, inflation, and tense elections, Romania has become deeply polarized. Traditionally, as Christmas approaches, LaMinut, the most beloved mustard brand in Romania, launches its holiday campaign. THE IDEA Because the barbecue is one of the few places where people from different social classes, usually… Read More

Ardealul – Comoara din Camara

Comoara din Camara For Ardealul, we translated the "Comoara din Cămară" (Treasure from the Pantry) idea into an in-store experience: a contemporary take on the traditional Romanian pantry, where heritage feels tangible and inviting. The POSM range is built to highlight authenticity and craft, while keeping execution practical for retail. We also delivered a packaging… Read More

Hendrick’s Gin – Curious by Design

Curious by Design For Hendrick's Gin, we developed a collection of retail and experiential display concepts inspired by the brand's unmistakable blend of heritage, craftsmanship and delightful eccentricity. Rather than simply reproducing brand assets, the project explored the rich visual universe that defines Hendrick's. Victorian influences, botanical references, curious objects and unexpected details were transformed… Read More

Bunatati de la Bunica – Zestrea

Bunatati de la Bunica - Zestrea A documentary project filled with taste and nostalgia. The Zestrea campaign was born from the client’s idea to celebrate Romania’s culinary heritage through the stories of grandmothers from six regions of the country. Griffin contributed by developing the packaging design, website, POSM materials, event kits, and digital communication assets,… Read More

KFTL – Dai cu Tomi, dai bine!

#KFTL - Dai cu Tomi, dai bine! #KFTL is a Tomi campaign launched in March and dedicated to women, featuring three successful female brand ambassadors. Building on Orkla’s campaign concept and the key visual developed by Carioca Studio, we translated the platform into a cohesive in-store POSM family: a strong pallet display, slim floorstands for… Read More