For the love of it

As part of Pepsi’s UEFA Champions League campaign, we designed an impactful in-store POSMs that brings the energy of football right into the retail space.
Our goal was to solve a visibility and engagement challenge and we did it by integrating an open fridge directly into the island structure, creating a seamless and natural shopping experience.

Since Pepsi is an impulse product when served cold, the built-in cooling display turned the activation into a functional experience, not just a visual one, inviting consumers to refresh on the spot, for the love of the game.