{"id":273,"date":"2017-03-28T19:11:12","date_gmt":"2017-03-28T19:11:12","guid":{"rendered":"https:\/\/notio.wpthemestudios.com\/?post_type=portfolio&p=273"},"modified":"2026-01-14T12:04:41","modified_gmt":"2026-01-14T12:04:41","slug":"fiva","status":"publish","type":"portfolio","link":"https:\/\/www.griffin.ro\/ro\/portfolio\/fiva\/","title":{"rendered":"Via Profi \u2013 \u0218tergem tradi\u021bia de praf"},"content":{"rendered":"
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Client:<\/strong> Profi Romania<\/a>
Project Owner:<\/strong> Goldfish Project<\/a>
Creative Agency:<\/strong> Griffin Advertising
Production House:<\/strong> Studioset Production<\/a><\/p>\n

Via Profi<\/em><\/a> is a platform built around the idea that Romanian traditions deserve a second look, a chance to be seen with fresh eyes.<\/p>\n

Under the headline \u201c\u0218tergem tradi\u021bia de praf\u201d<\/strong> (\u201cWe dust off tradition\u201d), the campaign encourages people to rediscover authentic local food and the artisans who keep traditional recipes alive.<\/p>\n

It\u2019s about taking the first steps toward bringing Romanian taste and craft back into today\u2019s culture with warmth, honesty, and curiosity.<\/p>\n

The campaign extended across TV, PR, digital, print, OOH, and live events<\/strong>, with Griffin Advertising<\/strong> responsible for the creative concept and creative execution<\/strong>.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n

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