{"id":271,"date":"2017-03-28T19:10:30","date_gmt":"2017-03-28T19:10:30","guid":{"rendered":"https:\/\/notio.wpthemestudios.com\/?post_type=portfolio&p=271"},"modified":"2025-10-21T19:56:39","modified_gmt":"2025-10-21T19:56:39","slug":"antrefrig-junior","status":"publish","type":"portfolio","link":"https:\/\/www.griffin.ro\/ro\/portfolio\/antrefrig-junior\/","title":{"rendered":"Antrefrig Junior"},"content":{"rendered":"
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It\u2019s all OK. Just be yourself.<\/h2>\n

Antrefrig Junior is a pate specially created for kids: clean recipe, no additives, and a friendly taste that fits into every little explorer\u2019s day.<\/p>\n

To bring this to life, we built a colorful and playful world around the blue pig character<\/strong>, designed in 3D by Frame Breed Studio<\/a>.
Each product variant represents a different mood or personality<\/strong>. \u201cTimid & Curajos\u201d<\/em>, \u201cPlictisit & Curios\u201d<\/em>, \u201cSerios & Z\u00e2mb\u0103re\u021b\u201d<\/em> , showing that every emotion is natural and worth embracing.<\/p>\n

The campaign message, \u201cOricum e OK. Conteaz\u0103 s\u0103 fii tu.\u201d<\/strong>, encourages children (and parents alike) to accept change and self-expression with kindness and humor.<\/p>\n

The full rollout included key visuals, print, OOH, Digital<\/a>, naming, packaging design, and a full range of POSM materials<\/strong> that translated the same cheerful universe into the retail space.
Vivid colors, expressive typography, and the lovable pig hero turn every shelf into a small story about personality, play, and acceptance.<\/p>\n

Client:<\/strong> Orkla Foods Romania<\/a>
Brand:<\/strong> Antrefrig<\/a>
Concept & Design:<\/strong> Griffin Advertising
3D Character Development:<\/strong> Framebreed<\/a>
Packshots & POSM Visuals:<\/strong> Noua Pietre<\/a><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div>

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