{"id":270,"date":"2017-03-28T19:10:06","date_gmt":"2017-03-28T19:10:06","guid":{"rendered":"https:\/\/notio.wpthemestudios.com\/?post_type=portfolio&#038;p=270"},"modified":"2025-10-21T12:19:47","modified_gmt":"2025-10-21T12:19:47","slug":"pepsi-for-the-love-of-it","status":"publish","type":"portfolio","link":"https:\/\/www.griffin.ro\/ro\/portfolio\/pepsi-for-the-love-of-it\/","title":{"rendered":"Pepsi \u2013 Pentru asta."},"content":{"rendered":"<div class=\"row wpb_row row-fluid align-center vc_custom_1491330728266\"><div class=\"wpb_column columns medium-12 large-9 medium-10 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h2><strong>For the love of it<\/strong><\/h2>\n<p data-start=\"375\" data-end=\"737\">As part of Pepsi\u2019s UEFA Champions League campaign, we designed an impactful <strong data-start=\"451\" data-end=\"533\">in-store POSMs that brings the energy of football right into the retail space<\/strong>.<br data-start=\"534\" data-end=\"537\" \/>Our goal was to solve a visibility and engagement challenge and we did it by integrating an <strong data-start=\"631\" data-end=\"681\">open fridge directly into the island structure<\/strong>, creating a seamless and natural shopping experience.<\/p>\n<p data-start=\"739\" data-end=\"968\">Since Pepsi is an impulse product when served cold, the built-in cooling display turned the activation into a functional experience, not just a visual one, <strong data-start=\"896\" data-end=\"968\">inviting consumers to refresh on the spot, for the love of the game.<\/strong><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a9209532f\" style=\"height: 40px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t\t\t<div class=\"portfolio-attributes\t\tstyle2\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Brand<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tPepsi\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Project Owner &amp; Leading Agency<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tHighlight Agency\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Design<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tGriffin Advertising\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>3D Renders<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tNoua Pietre\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid no-padding full-width-row\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a21a92095987\" class=\"caption-style1  alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<a class=\"mfp-image\" href=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01.jpg\" target=\"\" title=\"08-Pepsi-Football-01\">\r\n\t\t\t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1069\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"08-Pepsi-Football-01\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01.jpg 1900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01-600x338.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01-300x169.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01-1024x576.jpg 1024w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01-768x432.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01-1536x864.jpg 1536w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01-20x11.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01-150x84.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/08-Pepsi-Football-01-900x506.jpg 900w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a92096369\" style=\"height: 4px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid no-padding full-width-row\"><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner vc_custom_1491334777299\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a21a9209694c\" class=\"caption-style1  alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<a class=\"mfp-image\" href=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000.jpg\" target=\"\" title=\"04-Pepsi-Football-020000\">\r\n\t\t\t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1069\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"04-Pepsi-Football-020000\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000.jpg 1900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000-600x338.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000-300x169.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000-1024x576.jpg 1024w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000-768x432.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000-1536x864.jpg 1536w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000-20x11.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000-150x84.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/04-Pepsi-Football-020000-900x506.jpg 900w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a21a92097506\" class=\"caption-style1  alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1069\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"03-Pepsi-Football-040000\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000.jpg 1900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000-600x338.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000-300x169.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000-1024x576.jpg 1024w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000-768x432.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000-1536x864.jpg 1536w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000-20x11.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000-150x84.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-040000-900x506.jpg 900w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a92097dea\" style=\"height: 4px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n<div class=\"row wpb_row vc_inner row-fluid low-padding\"><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a21a92098270\" class=\"caption-style1  alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<a class=\"mfp-image\" href=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000.jpg\" target=\"\" title=\"03-Pepsi-Football-020000\">\r\n\t\t\t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1069\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"03-Pepsi-Football-020000\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000.jpg 1900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000-600x338.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000-300x169.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000-1024x576.jpg 1024w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000-768x432.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000-1536x864.jpg 1536w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000-20x11.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000-150x84.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-020000-900x506.jpg 900w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/div><\/div><\/div><div class=\"wpb_column columns medium-6 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a21a92098e07\" class=\"caption-style1  alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<a class=\"mfp-image\" href=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000.jpg\" target=\"\" title=\"03-Pepsi-Football-010000\">\r\n\t\t\t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1069\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"03-Pepsi-Football-010000\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000.jpg 1900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000-600x338.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000-300x169.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000-1024x576.jpg 1024w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000-768x432.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000-1536x864.jpg 1536w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000-20x11.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000-150x84.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/03-Pepsi-Football-010000-900x506.jpg 900w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"For the love of it As part of Pepsi\u2019s UEFA Champions League campaign, we designed an impactful in-store POSMs that brings the energy of football right into the retail space.Our goal was to solve a visibility and engagement challenge and we did it by integrating an open fridge directly into the island structure, creating a&hellip;","protected":false},"featured_media":906,"parent":0,"menu_order":0,"template":"","tags":[],"class_list":["post-270","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-design","project-category-posms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pepsi - For the love of it - griffin.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, 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