{"id":268,"date":"2024-03-28T19:08:59","date_gmt":"2024-03-28T19:08:59","guid":{"rendered":"https:\/\/notio.wpthemestudios.com\/?post_type=portfolio&p=268"},"modified":"2026-06-04T06:25:47","modified_gmt":"2026-06-04T06:25:47","slug":"bunatati-de-la-bunica-zestrea","status":"publish","type":"portfolio","link":"https:\/\/www.griffin.ro\/ro\/portfolio\/bunatati-de-la-bunica-zestrea\/","title":{"rendered":"Bun\u0103t\u0103\u021bi de la Bunica \u2013 Zestrea"},"content":{"rendered":"
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Bun\u0103t\u0103\u021bi de la Bunica \u2013 Zestrea<\/h2>\n

A documentary project filled with taste and nostalgia.<\/strong><\/p>\n

The Zestrea<\/em><\/a> campaign was born from the client\u2019s idea to celebrate Romania\u2019s culinary heritage through the stories of grandmothers from six regions of the country.<\/p>\n

Griffin contributed by developing the packaging design<\/strong>, website<\/strong>, POSM materials<\/strong>, event kits<\/strong>, and digital communication assets, including digital media.<\/strong><\/p>\n

We translated the warmth, authenticity, and emotion of the concept into a coherent visual universe that connected all touchpoints of the campaign.<\/p>\n

The documentary films directed by R\u0103zvan Sima<\/strong><\/a>, beautifully captured the heart of Bun\u0103t\u0103\u021bi de la Bunica<\/em><\/a>.<\/p>\n<\/div>\n<\/div>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n

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Concept:<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tBunatati de la Bunica team\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Director: <\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\tR\u0103zvan Sima\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Design & Execution: <\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tGriffin Advertising\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Griffin scope:<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tPackaging design for the Zestrea mustard range (regional editions); Website design; POSM; Launch Event kit materials; Digital campaign; Digital Media\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t
<\/span><\/div>\r\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Bunatati de la Bunica - Zestrea A documentary project filled with taste and nostalgia. The Zestrea campaign was born from the client\u2019s idea to celebrate Romania\u2019s culinary heritage through the stories of grandmothers from six regions of the country. Griffin contributed by developing the packaging design, website, POSM materials, event kits, and digital communication assets,…","protected":false},"featured_media":980,"parent":0,"menu_order":0,"template":"","tags":[],"class_list":["post-268","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-design","project-category-web","project-category-packaging"],"yoast_head":"\nBunatati de la Bunica - Zestrea - griffin.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.griffin.ro\/ro\/portfolio\/bunatati-de-la-bunica-zestrea\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bunatati de la Bunica - Zestrea - griffin.ro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.griffin.ro\/ro\/portfolio\/bunatati-de-la-bunica-zestrea\/\" \/>\n<meta property=\"og:site_name\" content=\"griffin.ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GriffinAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T06:25:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2017\/03\/Zestrea_Green-Bunatati-de-la-Bunica-Griffin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/bunatati-de-la-bunica-zestrea\\\/\",\"url\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/bunatati-de-la-bunica-zestrea\\\/\",\"name\":\"Bunatati de la Bunica - 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