{"id":265,"date":"2025-06-28T19:07:19","date_gmt":"2025-06-28T19:07:19","guid":{"rendered":"https:\/\/notio.wpthemestudios.com\/?post_type=portfolio&p=265"},"modified":"2026-01-15T16:00:23","modified_gmt":"2026-01-15T16:00:23","slug":"ardealul-comoara-din-camara","status":"publish","type":"portfolio","link":"https:\/\/www.griffin.ro\/ro\/portfolio\/ardealul-comoara-din-camara\/","title":{"rendered":"Ardealul \u2013 Comoara din C\u0103mara"},"content":{"rendered":"
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Comoara din Camara<\/strong><\/h2>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n
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For Ardealul, we translated the “Comoara din C\u0103mar\u0103” (Treasure from the Pantry) idea into an in-store experience: a contemporary take on the traditional Romanian pantry, where heritage feels tangible and inviting. The POSM range is built to highlight authenticity and craft, while keeping execution practical for retail.<\/p>\n

We also delivered a packaging adaptation for this product, aligned with the brand\u2019s existing overall packaging direction.<\/p>\n<\/div>\n<\/div>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>

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Across all touchpoints, we ensured strong conceptual unity: from the \u201cpantry\u201d storytelling cues and materials, to the layout logic and key brand assets. Each POS element works as a modular piece of the same world-consistent in tone, visuals, and shopper experience.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>

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Year<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t2025\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Client<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\tOrkla Foods Romania\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Brand<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\tArdealul\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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Art Direction & POSMs<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tGriffin Advertising\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t
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3D rendering<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\tNoua Pietre\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Comoara din Camara For Ardealul, we translated the \"Comoara din C\u0103mar\u0103\" (Treasure from the Pantry) idea into an in-store experience: a contemporary take on the traditional Romanian pantry, where heritage feels tangible and inviting. The POSM range is built to highlight authenticity and craft, while keeping execution practical for retail. We also delivered a packaging…","protected":false},"featured_media":1064,"parent":0,"menu_order":0,"template":"","tags":[],"class_list":["post-265","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-design","project-category-packaging","project-category-posms"],"yoast_head":"\nArdealul - Comoara din Camara - griffin.ro<\/title>\n<meta name=\"description\" content=\"For Ardealul, we translated the "Comoara din C\u0103mar\u0103" (Treasure from the Pantry) idea into an in-store experience: a contemporary take on the traditional Romanian pantry, where heritage feels tangible and inviting. The POSM range is built to highlight authenticity and craft, while keeping execution practical for retail.We also delivered a packaging adaptation for this product, aligned with the brand\u2019s existing overall packaging direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.griffin.ro\/ro\/portfolio\/ardealul-comoara-din-camara\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ardealul - Comoara din Camara\" \/>\n<meta property=\"og:description\" content=\"For Ardealul, we translated the "Comoara din C\u0103mar\u0103" (Treasure from the Pantry) idea into an in-store experience: a contemporary take on the traditional Romanian pantry, where heritage feels tangible and inviting. 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