{"id":1807,"date":"2026-06-03T18:38:26","date_gmt":"2026-06-03T18:38:26","guid":{"rendered":"https:\/\/www.griffin.ro\/?post_type=portfolio&#038;p=1807"},"modified":"2026-06-03T18:53:01","modified_gmt":"2026-06-03T18:53:01","slug":"tomi-a-system-not-a-stand","status":"publish","type":"portfolio","link":"https:\/\/www.griffin.ro\/ro\/portfolio\/tomi-a-system-not-a-stand\/","title":{"rendered":"Tomi &#8211; A System, Not a Stand"},"content":{"rendered":"<div class=\"row wpb_row row-fluid vc_custom_1490788621627\"><div class=\"wpb_column columns medium-8 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a21a8f8c2365\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-08-copy.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"28-Tomi-Speciala-1-Palet-08-copy\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-08-copy.jpg 900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-08-copy-300x169.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-08-copy-768x432.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-08-copy-18x10.jpg 18w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-08-copy-20x11.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-08-copy-150x84.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-08-copy-600x337.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c2c86\" style=\"height: 2px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t<div id=\"thb-image-6a21a8f8c2d19\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-02-copy.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"28-Tomi-Speciala-1-Palet-02-copy\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-02-copy.jpg 900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-02-copy-300x300.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-02-copy-150x150.jpg 150w, 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loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"28-Tomi-Speciala-1-Palet-04-copy\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy.jpg 900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy-300x300.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy-150x150.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy-768x768.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy-12x12.jpg 12w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy-600x600.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy-20x20.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-04-copy-100x100.jpg 100w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c3d23\" style=\"height: 2px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t<div id=\"thb-image-6a21a8f8c3d75\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"28-Tomi-Speciala-1-Palet-05-copy\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy.jpg 900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy-300x300.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy-150x150.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy-768x768.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy-12x12.jpg 12w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy-600x600.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy-20x20.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-05-copy-100x100.jpg 100w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c4511\" style=\"height: 2px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t<div id=\"thb-image-6a21a8f8c4562\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"28-Tomi-Speciala-1-Palet-06-copy\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy.jpg 900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy-300x300.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy-150x150.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy-768x768.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy-12x12.jpg 12w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy-600x600.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy-20x20.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-06-copy-100x100.jpg 100w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c4d00\" style=\"height: 2px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t<div id=\"thb-image-6a21a8f8c4d51\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"28-Tomi-Speciala-1-Palet-07-copy\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy.jpg 900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy-300x300.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy-150x150.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy-768x768.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy-12x12.jpg 12w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy-600x600.jpg 600w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy-20x20.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/28-Tomi-Speciala-1-Palet-07-copy-100x100.jpg 100w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c5560\" style=\"height: 2px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t<div id=\"thb-image-6a21a8f8c55a7\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\r\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/27-Tomi-Speciala-1-Palet-09-copy.jpg\" class=\"thb_image   attachment-full\" alt=\"\" title=\"27-Tomi-Speciala-1-Palet-09-copy\" srcset=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/27-Tomi-Speciala-1-Palet-09-copy.jpg 900w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/27-Tomi-Speciala-1-Palet-09-copy-300x169.jpg 300w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/27-Tomi-Speciala-1-Palet-09-copy-768x432.jpg 768w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/27-Tomi-Speciala-1-Palet-09-copy-18x10.jpg 18w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/27-Tomi-Speciala-1-Palet-09-copy-20x11.jpg 20w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/27-Tomi-Speciala-1-Palet-09-copy-150x84.jpg 150w, https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/06\/27-Tomi-Speciala-1-Palet-09-copy-600x337.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c5d40\" style=\"height: 2px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-916 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Tomi - A System, Not a Stand\" width=\"174\" height=\"309\" src=\"https:\/\/www.youtube.com\/embed\/e07bSQlFUAw?feature=oembed&showinfo=0&rel=0&modestbranding=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c6513\" style=\"height: 2px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n<\/div><\/div><\/div><div class=\"wpb_column columns medium-4 thb-dark-column small-12\"><div class=\"vc_column-inner vc_custom_1490809100043\"><div class=\"wpb_wrapper thb-fixed\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<h2>A System, Not a Stand<\/h2>\n<p class=\"isSelectedEnd\">Most retail displays start with a shape.<\/p>\n<p class=\"isSelectedEnd\">This one started with a module.<\/p>\n<p class=\"isSelectedEnd\">The idea was simple: create a small set of elements that fit together naturally, support one another structurally and remain flexible enough to adapt to different campaigns over time.<\/p>\n<p class=\"isSelectedEnd\">Instead of designing a stand and then finding ways to fill it, we designed a system first.<\/p>\n<p class=\"isSelectedEnd\">Every module has a purpose. Some create product visibility. Some integrate digital content. Some invite interaction. Together, they create a display that feels coherent from every angle while remaining easy to update and reconfigure.<\/p>\n<p class=\"isSelectedEnd\">The central element is the Tomi bottle, transformed into a lightbox that can easily adapt to new campaigns. Interactive rotating modules allow shoppers to discover different food pairings, while integrated digital screens bring campaign content directly into the retail environment.<\/p>\n<p class=\"isSelectedEnd\">From a distance, the display works as a strong visual statement. Up close, it reveals a series of small details designed to make the experience more engaging and more flexible for the brand.<\/p>\n<p class=\"isSelectedEnd\">Because good retail design is not only about what people see.<\/p>\n<p>It&#8217;s also about the system that makes everything work.<\/p>\n<\/div>\n<\/div>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c6a1a\" style=\"height: 50px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t\t\t<div class=\"portfolio-attributes\t\tstyle1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Client:<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/orkla.ro\/\" target=\"_blank\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tOrkla Foods Romania\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Brand:<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/laminut.ro\/\" target=\"_blank\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tLaMinut\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Concept &amp; Design Agency: <\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tGriffin Advertising\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>3D &amp; Rendering: <\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nouapietre.ro\/\" target=\"_blank\">\r\n\t\t\t\t\t\t\t\t\t\t\t\tNoua Pietre Studio\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a21a8f8c6c36\" style=\"height: 50px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"A System, Not a Stand Most retail displays start with a shape. This one started with a module. The idea was simple: create a small set of elements that fit together naturally, support one another structurally and remain flexible enough to adapt to different campaigns over time. Instead of designing a stand and then finding&hellip;","protected":false},"featured_media":1810,"parent":0,"menu_order":0,"template":"","tags":[],"class_list":["post-1807","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-concept","project-category-design","project-category-posms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tomi - A System, Not a Stand - griffin.ro<\/title>\n<meta name=\"description\" content=\"Most retail displays start with a shape.This one started with a module.The idea was simple: create a small set of elements that fit together naturally, support one another structurally and remain flexible enough to adapt to different campaigns over time.Instead of designing a stand and then finding ways to fill it, we designed a system first.Every module has a purpose. Some create product visibility. Some integrate digital content. Some invite interaction. Together, they create a display that feels coherent from every angle while remaining easy to update and reconfigure.The central element is the Tomi bottle, transformed into a lightbox that can easily adapt to new campaigns. Interactive rotating modules allow shoppers to discover different food pairings, while integrated digital screens bring campaign content directly into the retail environment.From a distance, the display works as a strong visual statement. Up close, it reveals a series of small details designed to make the experience more engaging and more flexible for the brand.Because good retail design is not only about what people see.It&#039;s also about the system that makes everything work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.griffin.ro\/ro\/portfolio\/tomi-a-system-not-a-stand\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tomi - A System Not a Stand\" \/>\n<meta property=\"og:description\" content=\"Most retail displays start with a shape.This one started with a module.The idea was simple: create a small set of elements that fit together naturally, support one another structurally and remain flexible enough to adapt to different campaigns over time.Instead of designing a stand and then finding ways to fill it, we designed a system first.Every module has a purpose. Some create product visibility. Some integrate digital content. Some invite interaction. Together, they create a display that feels coherent from every angle while remaining easy to update and reconfigure.The central element is the Tomi bottle, transformed into a lightbox that can easily adapt to new campaigns. Interactive rotating modules allow shoppers to discover different food pairings, while integrated digital screens bring campaign content directly into the retail environment.From a distance, the display works as a strong visual statement. 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