{"id":1493,"date":"2026-05-29T15:06:49","date_gmt":"2026-05-29T15:06:49","guid":{"rendered":"https:\/\/www.griffin.ro\/?post_type=portfolio&p=1493"},"modified":"2026-05-29T17:11:42","modified_gmt":"2026-05-29T17:11:42","slug":"laminut-lux","status":"publish","type":"portfolio","link":"https:\/\/www.griffin.ro\/ro\/portfolio\/laminut-lux\/","title":{"rendered":"LaMinut LUX"},"content":{"rendered":"
\r\n\t
\r\n\t\t
\r\n\t\t\t

LaMinut LUX<\/h1>\n

Packaging design<\/h2>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div>
<\/div><\/div><\/div>
\r\n\t
\r\n\t\t
\r\n\t\t\t

LaMinut<\/a> LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div>

\r\n\t
\r\n\t\t
\r\n\t\t\t

Client:<\/strong> Orkla Foods Romania<\/a>
Packaging Design:<\/strong> Griffin Advertising
3D Packshots & Rendering:<\/strong> Noua Pietre Studio<\/a>
Concept and Naming:<\/strong> Orkla Foods Romania<\/a><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div>

\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t
<\/span><\/div>\r\n\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t
<\/span><\/div>\r\n\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t
<\/span><\/div>\r\n\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\r\n\t
\r\n\t\t
\r\n\t\t\t

PART OF LaMinut “Obisnuieste-te cu Luxul” campaign<\/h2>\n

The packaging was developed to support the product\u2019s positioning within the \u201cGet Used to Luxury\u201d platform. Rather than presenting luxury as something exclusive, the design translates it into a familiar, approachable experience, bringing a more refined expression to an everyday category.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n

<\/span><\/div>\r\n\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/div><\/div><\/div>
\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"LaMinut LUX Packaging design LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions.…","protected":false},"featured_media":1504,"parent":0,"menu_order":0,"template":"","tags":[],"class_list":["post-1493","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-packaging"],"yoast_head":"\nLaMinut LUX - griffin.ro<\/title>\n<meta name=\"description\" content=\"LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.griffin.ro\/ro\/portfolio\/laminut-lux\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LaMinut LUX\" \/>\n<meta property=\"og:description\" content=\"LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.griffin.ro\/ro\/portfolio\/laminut-lux\/\" \/>\n<meta property=\"og:site_name\" content=\"griffin.ro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GriffinAdvertising\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T17:11:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/05\/3Packaging-LaMinut-LUX_griffin-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"976\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LaMinut LUX\" \/>\n<meta name=\"twitter:description\" content=\"LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/05\/3Packaging-LaMinut-LUX_griffin-advertising.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/laminut-lux\\\/\",\"url\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/laminut-lux\\\/\",\"name\":\"LaMinut LUX - griffin.ro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/laminut-lux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/laminut-lux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.griffin.ro\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LaMinut-LUX-Packaging-Thumbnail-copy-1.jpg\",\"datePublished\":\"2026-05-29T15:06:49+00:00\",\"dateModified\":\"2026-05-29T17:11:42+00:00\",\"description\":\"LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/laminut-lux\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/laminut-lux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/laminut-lux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.griffin.ro\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LaMinut-LUX-Packaging-Thumbnail-copy-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.griffin.ro\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LaMinut-LUX-Packaging-Thumbnail-copy-1.jpg\",\"width\":900,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/portfolio\\\/laminut-lux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.griffin.ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LaMinut LUX\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/#website\",\"url\":\"https:\\\/\\\/www.griffin.ro\\\/\",\"name\":\"griffin.ro\",\"description\":\"look closer\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.griffin.ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/#organization\",\"name\":\"griffin.ro\",\"url\":\"https:\\\/\\\/www.griffin.ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.griffin.ro\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-Griffin_1920X505.png\",\"contentUrl\":\"https:\\\/\\\/www.griffin.ro\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-Griffin_1920X505.png\",\"width\":1920,\"height\":505,\"caption\":\"griffin.ro\"},\"image\":{\"@id\":\"https:\\\/\\\/www.griffin.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GriffinAdvertising\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LaMinut LUX - griffin.ro","description":"LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.griffin.ro\/ro\/portfolio\/laminut-lux\/","og_locale":"ro_RO","og_type":"article","og_title":"LaMinut LUX","og_description":"LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.","og_url":"https:\/\/www.griffin.ro\/ro\/portfolio\/laminut-lux\/","og_site_name":"griffin.ro","article_publisher":"https:\/\/www.facebook.com\/GriffinAdvertising\/","article_modified_time":"2026-05-29T17:11:42+00:00","og_image":[{"width":1280,"height":976,"url":"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/05\/3Packaging-LaMinut-LUX_griffin-advertising.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"LaMinut LUX","twitter_description":"LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.","twitter_image":"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/05\/3Packaging-LaMinut-LUX_griffin-advertising.jpg","twitter_misc":{"Timp estimat pentru citire":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.griffin.ro\/portfolio\/laminut-lux\/","url":"https:\/\/www.griffin.ro\/portfolio\/laminut-lux\/","name":"LaMinut LUX - griffin.ro","isPartOf":{"@id":"https:\/\/www.griffin.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.griffin.ro\/portfolio\/laminut-lux\/#primaryimage"},"image":{"@id":"https:\/\/www.griffin.ro\/portfolio\/laminut-lux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/05\/LaMinut-LUX-Packaging-Thumbnail-copy-1.jpg","datePublished":"2026-05-29T15:06:49+00:00","dateModified":"2026-05-29T17:11:42+00:00","description":"LaMinut LUX is a extension of the LaMinut range, designed to bring a more refined mustard experience to everyday meals. Through a combination of gold accents, bold typography and a confident visual language, the packaging positions the product as accessible luxury, a quality product created for everyday enjoyment, not special occasions. The three variants: Classic, Sweet and Hot, share a unified design system that elevates the range while remaining distinctly\u00a0LaMinut.","breadcrumb":{"@id":"https:\/\/www.griffin.ro\/portfolio\/laminut-lux\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.griffin.ro\/portfolio\/laminut-lux\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.griffin.ro\/portfolio\/laminut-lux\/#primaryimage","url":"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/05\/LaMinut-LUX-Packaging-Thumbnail-copy-1.jpg","contentUrl":"https:\/\/www.griffin.ro\/wp-content\/uploads\/2026\/05\/LaMinut-LUX-Packaging-Thumbnail-copy-1.jpg","width":900,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.griffin.ro\/portfolio\/laminut-lux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.griffin.ro\/"},{"@type":"ListItem","position":2,"name":"LaMinut LUX"}]},{"@type":"WebSite","@id":"https:\/\/www.griffin.ro\/#website","url":"https:\/\/www.griffin.ro\/","name":"griffin.ro","description":"look closer","publisher":{"@id":"https:\/\/www.griffin.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.griffin.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.griffin.ro\/#organization","name":"griffin.ro","url":"https:\/\/www.griffin.ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.griffin.ro\/#\/schema\/logo\/image\/","url":"https:\/\/www.griffin.ro\/wp-content\/uploads\/2025\/10\/logo-Griffin_1920X505.png","contentUrl":"https:\/\/www.griffin.ro\/wp-content\/uploads\/2025\/10\/logo-Griffin_1920X505.png","width":1920,"height":505,"caption":"griffin.ro"},"image":{"@id":"https:\/\/www.griffin.ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GriffinAdvertising\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.griffin.ro\/ro\/wp-json\/wp\/v2\/portfolio\/1493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.griffin.ro\/ro\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.griffin.ro\/ro\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":4,"href":"https:\/\/www.griffin.ro\/ro\/wp-json\/wp\/v2\/portfolio\/1493\/revisions"}],"predecessor-version":[{"id":1508,"href":"https:\/\/www.griffin.ro\/ro\/wp-json\/wp\/v2\/portfolio\/1493\/revisions\/1508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.griffin.ro\/ro\/wp-json\/wp\/v2\/media\/1504"}],"wp:attachment":[{"href":"https:\/\/www.griffin.ro\/ro\/wp-json\/wp\/v2\/media?parent=1493"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.griffin.ro\/ro\/wp-json\/wp\/v2\/tags?post=1493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}