Curious by Design

For Hendrick’s Gin, we developed a collection of retail and experiential display concepts inspired by the brand’s unmistakable blend of heritage, craftsmanship and delightful eccentricity.

Rather than simply reproducing brand assets, the project explored the rich visual universe that defines Hendrick’s. Victorian influences, botanical references, curious objects and unexpected details were transformed into a series of decorative installations designed to capture attention and spark conversation.

From sculptural display stands and illustrated signage to oversized brand-inspired objects and whimsical decorative pieces, each execution was created to reflect the distinctive character of Hendrick’s — a brand rooted in tradition yet celebrated for its unconventional spirit.

The challenge was to balance elegance and playfulness while remaining faithful to the visual language that makes Hendrick’s instantly recognizable. Roses, cucumbers, vintage motifs and surreal details were carefully combined to create a cohesive collection of retail and activation elements that feel both familiar and intriguingly unexpected.

The result is a series of brand experiences that extend the Hendrick’s world beyond the bottle, inviting consumers into a universe where craftsmanship, storytelling and curiosity meet.