Suflet de România

Client: Profi Romania
Project Owner: Goldfish Project
Creative: Griffin Advertising
Illustration: Valentin Petuhov

For the fourth edition of Suflet de România, we developed the visual concept that brought the festival’s spirit to life. Built around an original illustration by Valentin Petuhov, the identity captures the atmosphere of the event at Domeniul Regal Săvârșin and celebrates the people who keep local traditions, crafts and authentic Romanian products alive.

From key visuals and maps to event communication materials, the visual system was designed to create a warm, inviting and recognizable experience across all touchpoints.